Privacy Policy for MercedesGP.com
1. Introduction
At MercedesGP.com (“we”, “us”, or “our”), we are committed to protecting your privacy and ensuring the highest level of security for your personal information. We value the trust you place in us when you visit our website and interact with our services. This Privacy Policy outlines our practices with regard to the collection, use, storage, and disclosure of your personal data, in full alignment with the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
By accessing or using MercedesGP.com, you acknowledge and consent to the practices described in this Privacy Policy.
2. Scope of This Policy and Our Role as Data Controller
This Privacy Policy applies to all personal data collected through MercedesGP.com and its associated services. For purposes of the GDPR and other applicable data protection laws, MercedesGP.com is the Data Controller of your personal data.
This policy applies to users located both within the European Economic Area (EEA) and California, as well as other jurisdictions where applicable privacy laws apply. For any inquiries regarding your data, you may contact us at [email protected].
3. Categories of Personal Data We Collect
We process several categories of personal data depending on your interaction with MercedesGP.com:
a. Usage Data: We collect information automatically about your interactions with the website, which may include your IP address, browser type, operating system, pages visited, referral URLs, session durations, and other diagnostic data.
b. Account Data: When you create or manage an account, we may collect your name, email address, phone number, billing address, and shipping address.
c. Profile Data: This includes information you provide to personalize your experience, such as your product preferences, past purchases, browsing behavior, wish list items, and saved settings.
d. Communication Data: This includes information from your interactions with our support or customer service teams, including messages, inquiries, and call logs.
e. Technical Data: We may collect device-specific information, such as your hardware model, operating system version, mobile network information, and configuration settings.
f. Transaction Data: When you make purchases through MercedesGP.com, we collect order history, payment method details (excluding full payment card numbers), and delivery or fulfillment data.
g. Preference Data: We record your preferences related to marketing communications, cookie consents, notification settings, and interests in specific products or services.
4. Legal Bases for Processing Personal Data
We only process your personal data under lawful grounds where such processing is permitted under applicable data protection laws. These include:
– Consent: Where you have explicitly given us permission to process your data for a specific purpose (e.g., to send marketing emails).
– Performance of a Contract: Where processing is necessary to fulfill a contract you have with us (e.g., to process and deliver an order).
– Legitimate Interests: For purposes that are necessary for our business operations and interests, provided that such interests do not outweigh your data protection rights (e.g., analytics and fraud prevention).
– Legal Obligation: When we are legally required to process your personal data (e.g., for tax compliance or court orders).
5. Your Rights
Under the GDPR, CCPA, and other relevant data protection laws, you have the following rights in relation to your personal data:
– Right of Access: You may request access to your personal data that we hold.
– Right to Rectification: You may ask us to correct inaccurate or incomplete personal data.
– Right to Erasure: You may request that we delete your personal data under certain circumstances.
– Right to Restriction of Processing: You may restrict how we process your personal data in certain cases.
– Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format and transmit it to another data controller.
– Right to Object: Where applicable, you may object to the processing of your data on grounds relating to your particular situation.
– Right to Withdraw Consent: Where we process data based on your consent, you may withdraw that consent at any time.
To exercise any of the above rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws.
6. Security Measures
We implement and maintain robust administrative, technical, and physical safeguards to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include but are not limited to:
– Industry-standard encryption protocols for data transmission
– Role-based access controls to restrict internal access to your data
– Secure data storage and regular offsite backups
– Employee training on data protection and privacy practices
Despite these precautions, no data transmission or storage system can be guaranteed to be fully secure. Therefore, you use MercedesGP.com at your own risk.
7. International Transfers
Your information, including personal data, may be transferred to—and processed in—countries outside of your jurisdiction, including countries not recognized as providing an adequate level of data protection. Where such transfers occur, we take appropriate steps to ensure your data is processed securely, including the use of Standard Contractual Clauses approved by the European Commission, and supplemental security assessments.
8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including:
– Usage Data: Retained for up to 12 months for analytics and security monitoring
– Account Data: Retained for the duration of your account and for up to 6 years after closure for legal compliance
– Transaction Data: Retained for at least 7 years to comply with financial and tax regulations
– Communication Data: Retained for 3 years from the last interaction
– Preference and Marketing Data: Retained until you withdraw consent or request deletion
When we no longer require your personal data, we will securely delete or anonymize it.
9. Cookie Policy
MercedesGP.com uses cookies and similar technologies to enhance your experience and analyze user interaction. Cookies may be categorized as follows:
– Essential Cookies: Necessary for website operation (e.g., session tokens, authentication)
– Functional Cookies: Enable personalization and saved preferences
– Analytics Cookies: Collect information about website usage to improve performance
– Performance Cookies: Help monitor service health and optimize user experience
10. Cookie Management and Legal Compliance
Consent for non-essential cookies is requested from users in accordance with GDPR requirements. You may manage cookie preferences via our cookie consent banner or through your browser settings. California users may exercise their right to opt-out of data sharing (as defined under “sale” by CCPA) via Do Not Sell My Personal Information mechanisms integrated on the site.
For further information on how we use cookies and how you can manage them, please consult our dedicated Cookie Settings panel available on MercedesGP.com.
11. Children’s Privacy
MercedesGP.com is not intended for individuals under the age of 13, and we do not knowingly collect or solicit personal data from children. If we discover that we have inadvertently gathered data from a child under the age of 13, we will delete such information promptly. If you believe a child has provided us data without appropriate parental consent, please contact us at [email protected].
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect regulatory changes, best practices, or service modifications. When material changes are made, we will communicate those changes in an appropriate manner, which may include direct email notification or public update on the website.
13. Contact Us
If you have any questions, concerns, or suggestions regarding our privacy practices or this Privacy Policy, please contact us at:
Email: [email protected]
Website: https://www.mercedesgp.com
Compliance Statement
MercedesGP.com is committed to handling your personal data in accordance with GDPR, CCPA, and other relevant privacy laws. We strive for transparency, security, and user empowerment in all our data handling practices. Please do not hesitate to contact us at [email protected] with any privacy-related inquiries.